http://www.xanthehohalek.com Xanthe Hohalek | Creative Director Tue, 14 May 2013 21:24:31 +0000 http://www.xanthehohalek.com en http://www.xanthehohalek.com/Props-to-some-really-great-people http://www.xanthehohalek.com/following/xanthehohalek.com/Props-to-some-really-great-people Tue, 14 May 2013 21:24:31 +0000 Xanthe Hohalek | Creative Director 5617710 This business is far from a solo mission. I've had the pleasure of working with all of the people on the list below. It's just a small snippet of the incredible talent I've seen in my ten years in the business and I'm honored to call all of them friends. Chris MacNeil, Senior Art Director http://tophermacneil.com/ Michelle Lewis, Senior Copywriter http://youcantgooglemichellelewis.com/ Jenn Tranbarger, Art Director http://jenntranbarger.com/ Rance Randle, Art Director http://rancerandle.com/ Helena Skonieczny, ACD/AD http://www.byhelena.com/ Holly Hessler, ACD/CW http://cargocollective.com/hollyhessler Kristina Krkljus, Art Director http://kirkljuice.com/ Armando Samuels, Copywriter/Crazy Panamanian Book coming soon... Brett Craig, Group Creative Director http://brettcraig.wordpress.com/ Julie Gordon, Creative Director http://16stars.com/ Sheldon Melvin, Art Director http://sheldonmelvin.com/ Scott Hanson, Copywriter http://hansonsc.com/ Lindsey Montague, Art Director https://lindseymontague.wordpress.com/ Rebbie Groesbeck, Copywriter http://rebbiegroesbeck.com/ Kimberly Linn, Art Director http://www.kimberlylinn.com/ Andrew Ciaccio, Copywriter http://www.krop.com/ciaccio/#/ Chris Jones, writer http://www.chrisjoneswriter.com/ Dana Markee, freelance art director http://danamarkee.com/ John Dwight, Senior Art Director http://johnfdwight.com/ David Povill, Senior Writer http://www.davidpovill.com/ Sean Vij, Creative Director/Writer http://www.seanvij.com/Sean_Vij/Main_Home.html Jim Darling, artist / flash designer http://jimdarling.com/ Jim Riswold, artist http://www.jimriswold.com/ Kristina Altepeter, copywriter http://www.kristinaaltepeter.com Rob Heppler, blogger/copywriter www.iloveprison.com Ashley Katona, Art Director http://www.ashleyrosekatona.com/ Bob Bjarke, Freelance Art Director http://www.bobarke.com/ Katie Pace, Freelance Copywriter http://katiepace.com/ Melissa Pipeling Blaser, Freelance Copywriter/Associate Creative Director http://www.melissablaser.com/PORTFOLIO/HOME.html This business is far from a solo mission. I've had the pleasure of working with all of the people on the list below. It's just a small snippet of the incredible... http://www.xanthehohalek.com/Who-what-where-how http://www.xanthehohalek.com/following/xanthehohalek.com/Who-what-where-how Tue, 14 May 2013 16:49:18 +0000 Xanthe Hohalek | Creative Director 5616222 Xanthe is Greek, but I'm not. My parents are Bob and Kathleen. Originally from Indiana, they migrated westward in search of better things. That was around 1971. I came as a surprise in 1978. They found my name in a baby book. On a bad day it means "yellow" and on a good day it means "golden." I’m obsessed with design and as of late, yoga. My favorite word is perspicacious, although I admittedly overuse the words "wow," "rad," and "dope." There simply aren't enough words in the English language to express enthusiasm. An Art Director by trade, I'm the Executive Creative Director at Pitch in Culver City, California. Pitch is a boutique advertising agency serving four main clients: Burger King, Maaco, Meineke and Living Spaces. Prior to joining Pitch, I worked at TBWAChiatDay Los Angeles where I worked on Pepsi, Diet Pepsi, Kraft, Pinkberry, Bare Escentuals and Stacy's Chips. I've also worked on ESPN, Budweiser, Playstation, Visa, Hillshire Farm and a number of design projects for celebrity clients. I was born and raised in the heart of San Francisco but now I live in Culver City with my husband, our chubby monkey and hopefully a bulldog soon. As a note, I was recently married and am now going by my married name Xanthe Wells (formerly Xanthe Hohalek).So my professional work can be found under both names. CONTACT xanthe.hohalek@gmail.com mobile: 626.372.2727 EXPERIENCE Executive Creative Director Pitch, Los Angeles January 2013 - present Burger King, Maaco, Meineke, Living Spaces Creative Director TBWA Chiat Day, Los Angeles December 2010 - January 2013 Pepsi, Diet Pepsi, Pinkberry, Kraft, Bare Escentuals, Stacy's Pita Chips Associate Creative Director TBWA Chiat Day, Los Angeles September 2009 - December 2010 Pepsi, Diet Pepsi, Pepsi Max, Throwback, Pepsi Natural Art Director TBWA Chiat Day, Los Angeles January 2006 - September 2009 Hillshire Farm, Pepsi, Playstation, Sara Lee, Pur, Pennzoil, WaMu, VDay Art Director Ground Zero, Los Angeles Jan. 2004 - Jan. 2006 ESPN, Kinerase, Toyota, Virgin Digital, Pinky, State of California Tobacco Control Section Graphic Designer/Production Assistant Pixar Animation Studios Summer 1999, June 2000 - March 2001 Finding Nemo, The Incredibles, Monsters, Inc. ON THE SIDE Designer Echo Films, Lakehouse Table, Just Entertainment, Custom Cottonworks, Cheap Lullaby Records, Friendly Fire Recordings, Abbot Kinney Studios, Dolores Dish Vintage Dinnerware EDUCATION BFA with distinction, Art Center College of Design, Advertising, Class of 2003 BA, Brown University, History of Art and Architecture & Visual Art, Class of 2000 RECOGNITION Cannes Lions, Clios, One Show, Addys, Beldings, Andys, Communication Arts, Obies, Sunset Strip Billboard Awards, CMYK Magazine, Disruption Awards. Charlie & me This is my daughter Charlotte and I hanging out. Like we do. <img src="http://payload165.cargocollective.com/1/0/4041/5616222/NonnieBdayCard_640.jpeg" width="640" height="640" width_o="1936" height_o="1936" src_o="http://payload165.cargocollective.com/1/0/4041/5616222/NonnieBdayCard_o.jpeg" data-mid="30298214" border="0" align="left"/> Art Before I had a career, a husband, a baby and a mortgage, I was a painter. Maybe one day I will be again. But now there's strollers to push and campaigns to sell. <img src="http://payload165.cargocollective.com/1/0/4041/5616222/AllPainting.jpg" width="640" height="1836" width_o="670" height_o="1922" src_o="http://payload165.cargocollective.com/1/0/4041/5616222/AllPainting_o.jpg" data-mid="30531066" border="0" align="left"/> Xanthe is Greek, but I'm not. My parents are Bob and Kathleen. Originally from Indiana, they migrated westward in search of better things. That was around 1971. I... http://www.xanthehohalek.com/Maaco-MAACOVER http://www.xanthehohalek.com/following/xanthehohalek.com/Maaco-MAACOVER Mon, 15 Apr 2013 14:45:24 +0000 Xanthe Hohalek | Creative Director 5413435 Maaco, the nation's leader in auto paint and repair, was in need of an overhaul. They came to us to give a fresh face to their brand. We came back to them with the idea of #MAACOVER - a top to bottom rebrand from coupons to national TV. Our opening salvo was a spot called "Potential" which defines the brand's heart and soul - seeing the potential in every car. CW: Rebbie Groesbeck, AD: Kimberly Linn, CD: Julie Gordon <img src="http://payload155.cargocollective.com/1/0/4041/5413435/Twestimates_withLegal_640.png" width="640" height="397" width_o="1184" height_o="734" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Twestimates_withLegal_o.png" data-mid="30425814" border="0" align="left"/> Twestimates One of the first ideas my senior creative team Scott Hanson and Sheldon Melvin had was the "twestimates" concept for Maaco. Taking your car in to get an estimate is a pain. So why not use social media to snap a picture of your car, tweet it to Maaco and receive a free estimate tweeted back to you. AD: Sheldon Melvin, CW: Scott Hanson, CD: Julie Gordon <img src="http://payload155.cargocollective.com/1/0/4041/5413435/Twestimate_vidsigs1_640.jpg" width="640" height="307" width_o="1940" height_o="932" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Twestimate_vidsigs1_o.jpg" data-mid="30425828" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/0/4041/5413435/Twestimate_Kayla_640.jpg" width="640" height="307" width_o="1940" height_o="932" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Twestimate_Kayla_o.jpg" data-mid="30425829" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/0/4041/5413435/Twestimate_Jeremy Woolf_640.jpg" width="640" height="230" width_o="2048" height_o="736" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Twestimate_Jeremy Woolf_o.jpg" data-mid="30425836" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/0/4041/5413435/AdWeekStory_640.png" width="640" height="1139" width_o="1214" height_o="2160" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/AdWeekStory_o.png" data-mid="30425966" border="0" align="left"/> Portfoliogram At its core, Maaco is a visual brand. No better way than to show our work than by using Instagram. and making Maaco part of the conversation using #MAACOVER. Days before the launch we sorted through hundreds of pictures submitted by Maacos from all over the country and pic-stiched them together to make a portfolio of the best before & afters. AD: Sheldon Melvin, CW: Scott Hanson <img src="http://payload155.cargocollective.com/1/0/4041/5413435/Instagram_SamplesofPosts_GRID_Set.jpg" width="640" height="760" width_o="670" height_o="796" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Instagram_SamplesofPosts_GRID_Set_o.jpg" data-mid="29149499" border="0" align="left"/> Maaco.com The first step was overhauling the maaco.com site and giving it a cleaner, more inviting appearance. We created a site that was easy on the eyes, simple and not hard to understand. We striped away the jargon and clutter so prevalent in the category. <img src="http://payload155.cargocollective.com/1/0/4041/5413435/Maaco_Homepage_Website_Websize.jpg" width="640" height="370" width_o="670" height_o="387" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Maaco_Homepage_Website_Websize_o.jpg" data-mid="29147698" border="0" align="left"/> Franchisee Kits In order to get the entire Maaco system excited, we sent out kits to all the franchisees containing the poster series pictured below as well as t-shirts, a brand book and a digital "how to" for social media so they could easily become part of the #MAACOVER conversation. AD: Sheldon Melvin, CW: Scott Hanson, CD: Julie Gordon <img src="http://payload155.cargocollective.com/1/0/4041/5413435/Maaco_ConsumerPosterSeries_ForWeb.jpg" width="640" height="320" width_o="670" height_o="335" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Maaco_ConsumerPosterSeries_ForWeb_o.jpg" data-mid="29147167" border="0" align="left"/> <img src="http://payload155.cargocollective.com/1/0/4041/5413435/Desktops_Websize.png" width="640" height="232" width_o="670" height_o="243" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Desktops_Websize_o.png" data-mid="29147339" border="0" align="left"/> <img src="http://payload155.cargocollective.com/1/0/4041/5413435/DoubleInstagram_TShirts.png" width="640" height="566" width_o="670" height_o="593" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/DoubleInstagram_TShirts_o.png" data-mid="29147852" border="0" align="left"/> #MAACOVER Tumblr We had a lot of fun creating a Tumblr of cars that needed Maacovers. <img src="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.07.39 PM_640.png" width="640" height="693" width_o="1232" height_o="1334" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.07.39 PM_o.png" data-mid="30426024" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.12.12 PM_640.png" width="640" height="360" width_o="1220" height_o="687" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.12.12 PM_o.png" data-mid="30426103" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.12.01 PM_640.png" width="640" height="368" width_o="1218" height_o="701" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.12.01 PM_o.png" data-mid="30426104" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.11.53 PM_640.png" width="640" height="335" width_o="1221" height_o="639" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.11.53 PM_o.png" data-mid="30426106" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.11.35 PM_640.png" width="640" height="370" width_o="1217" height_o="703" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.11.35 PM_o.png" data-mid="30426107" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.11.26 PM_640.png" width="640" height="356" width_o="1219" height_o="678" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.11.26 PM_o.png" data-mid="30426109" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.11.07 PM_640.png" width="640" height="364" width_o="1221" height_o="694" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Screen Shot 2013-05-17 at 6.11.07 PM_o.png" data-mid="30426113" border="0" align="left"/> Social Media We remade all the social media sites and gave them a #MAACOVER. We also overhauled the maaco.com site. It was pretty fun to give the brand a whole new look. AD: Sheldon Melvin, CW: Scott Hanson, CD: Julie Gordon <img src="http://payload155.cargocollective.com/1/0/4041/5413435/TwitterDesktop_Websize.png" width="640" height="442" width_o="670" height_o="463" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/TwitterDesktop_Websize_o.png" data-mid="29147183" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/0/4041/5413435/FacebookMaacover.png" width="640" height="338" width_o="670" height_o="354" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/FacebookMaacover_o.png" data-mid="29147244" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/0/4041/5413435/Youtube_Desktop_Websize.png" width="640" height="418" width_o="670" height_o="438" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/Youtube_Desktop_Websize_o.png" data-mid="29147254" border="0" align="left"/><img src="http://payload155.cargocollective.com/1/0/4041/5413435/YoutubeTablet_Websize.png" width="640" height="709" width_o="670" height_o="742" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/YoutubeTablet_Websize_o.png" data-mid="29147262" border="0" align="left"/> New York Times Having a little brand like Maaco covered by Stuart Elliot was a big moment for Pitch as an agency and for me personally. Whenever the outcome of a body of work matches the ambition in a conference room, it feels pretty good. <img src="http://payload155.cargocollective.com/1/0/4041/5413435/NYTimesArticle_640.png" width="640" height="3159" width_o="744" height_o="3672" src_o="http://payload155.cargocollective.com/1/0/4041/5413435/NYTimesArticle_o.png" data-mid="30531329" border="0" align="left"/> Maaco, the nation's leader in auto paint and repair, was in need of an overhaul. They came to us to give a fresh face to their brand. We came back to them with the... http://www.xanthehohalek.com/Kraft-Let-s-Get-Zesty http://www.xanthehohalek.com/following/xanthehohalek.com/Kraft-Let-s-Get-Zesty Wed, 03 Apr 2013 15:00:16 +0000 Xanthe Hohalek | Creative Director 5326754 The brief was simple: Get the world talking about Kraft Zesty Italian Dressing. But how do you turn up the heat on a dull category? By speaking to the "me in the mom." After watching Magic Mike the night before the brief, I thought it would be great to do something that spoke directly to women and gave them a cultural moment - much like the Diet Coke had done in the 80s with their hunky man spot. It certainly has gotten the ladies abuzz with its Zestiness! And, doesn't hurt that sales are up over 20% since the launch of the campaign. <img src="http://payload151.cargocollective.com/1/0/4041/5326754/482366_10151430306699125_129050119_n_640.jpg" width="640" height="426" width_o="960" height_o="639" src_o="http://payload151.cargocollective.com/1/0/4041/5326754/482366_10151430306699125_129050119_n_o.jpg" data-mid="28658743" border="0" align="left"/> Zesty Guy Says Hey! Unfortunately, I resigned from Chiat before this campaign could come out but luckily my amazing creative team carried it to the finish line: Lindsay Montague (ACD) as well as Annie Johnston (AD) and Clay Summers (CW). Featured on Good Morning America! Unfortunately your browser does not support IFrames. <img src="http://payload151.cargocollective.com/1/0/4041/5326754/Unknown.png" width="530" height="940" width_o="530" height_o="940" src_o="http://payload151.cargocollective.com/1/0/4041/5326754/Unknown_o.png" data-mid="28660032" border="0" align="left"/> <img src="http://payload151.cargocollective.com/1/0/4041/5326754/Screen Shot 2013-04-03 at 12.44.39 PM_640.png" width="640" height="875" width_o="917" height_o="1254" src_o="http://payload151.cargocollective.com/1/0/4041/5326754/Screen Shot 2013-04-03 at 12.44.39 PM_o.png" data-mid="28658685" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/0/4041/5326754/Screen Shot 2013-04-03 at 12.41.32 PM_640.png" width="640" height="1073" width_o="740" height_o="1241" src_o="http://payload151.cargocollective.com/1/0/4041/5326754/Screen Shot 2013-04-03 at 12.41.32 PM_o.png" data-mid="28659246" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/0/4041/5326754/Screen Shot 2013-04-03 at 12.54.03 PM_640.png" width="640" height="602" width_o="1058" height_o="995" src_o="http://payload151.cargocollective.com/1/0/4041/5326754/Screen Shot 2013-04-03 at 12.54.03 PM_o.png" data-mid="28659259" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/0/4041/5326754/Screen Shot 2013-04-03 at 1.23.51 PM_640.png" width="640" height="316" width_o="1086" height_o="536" src_o="http://payload151.cargocollective.com/1/0/4041/5326754/Screen Shot 2013-04-03 at 1.23.51 PM_o.png" data-mid="28660702" border="0" align="left"/><img src="http://payload151.cargocollective.com/1/0/4041/5326754/Screen Shot 2013-04-03 at 1.25.11 PM.png" width="455" height="881" width_o="455" height_o="881" src_o="http://payload151.cargocollective.com/1/0/4041/5326754/Screen Shot 2013-04-03 at 1.25.11 PM_o.png" data-mid="28660679" border="0" align="left"/> The brief was simple: Get the world talking about Kraft Zesty Italian Dressing. But how do you turn up the heat on a dull category? By speaking to the "me in the... http://www.xanthehohalek.com/Diet-Pepsi-Love-Every-Sip http://www.xanthehohalek.com/following/xanthehohalek.com/Diet-Pepsi-Love-Every-Sip Tue, 19 Mar 2013 13:36:39 +0000 Xanthe Hohalek | Creative Director 5215222 The Diet Pepsi Love Every Sip was my last campaign as creative director at Chiat before I left. So proud of the work. This beautiful art direction was conceived by the lovely and talented Helena Skonieczny.See her work here: http://www.byhelena.com/ <img src="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.34.40-AM.jpg" width="640" height="460" width_o="670" height_o="482" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.34.40-AM_o.jpg" data-mid="28046733" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.33.19-AM.jpg" width="640" height="412" width_o="670" height_o="431" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.33.19-AM_o.jpg" data-mid="28046752" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.34.10-AM.jpg" width="640" height="415" width_o="670" height_o="434" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.34.10-AM_o.jpg" data-mid="28046762" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.35.00-AM.jpg" width="640" height="407" width_o="670" height_o="426" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.35.00-AM_o.jpg" data-mid="28046892" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.35.09-AM.jpg" width="640" height="477" width_o="670" height_o="499" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.35.09-AM_o.jpg" data-mid="28046895" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.35.17-AM.jpg" width="640" height="372" width_o="670" height_o="389" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.35.17-AM_o.jpg" data-mid="28046896" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.35.31-AM.jpg" width="640" height="453" width_o="670" height_o="474" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.35.31-AM_o.jpg" data-mid="28046899" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.34.24-AM.jpg" width="640" height="423" width_o="670" height_o="443" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Screen-Shot-2013-03-18-at-10.34.24-AM_o.jpg" data-mid="28046906" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi1.jpg" width="640" height="427" width_o="670" height_o="447" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi1_o.jpg" data-mid="28045725" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi2.jpg" width="640" height="427" width_o="670" height_o="447" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi2_o.jpg" data-mid="28045726" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi3.jpg" width="640" height="427" width_o="670" height_o="447" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi3_o.jpg" data-mid="28045727" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi6.jpg" width="640" height="427" width_o="670" height_o="447" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi6_o.jpg" data-mid="28045730" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi7.jpg" width="640" height="427" width_o="670" height_o="447" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi7_o.jpg" data-mid="28045731" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi8.jpg" width="640" height="427" width_o="670" height_o="447" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi8_o.jpg" data-mid="28045732" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi9.jpg" width="640" height="427" width_o="670" height_o="447" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi9_o.jpg" data-mid="28045734" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi10.jpg" width="640" height="427" width_o="670" height_o="447" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi10_o.jpg" data-mid="28045735" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi11.jpg" width="640" height="427" width_o="670" height_o="447" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/Pepsi11_o.jpg" data-mid="28045737" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/bubbles.0220copy.jpg" width="640" height="283" width_o="670" height_o="296" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/bubbles.0220copy_o.jpg" data-mid="28047241" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/LOVE-EVERY-SIP.jpeg" width="640" height="670" width_o="670" height_o="701" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/LOVE-EVERY-SIP_o.jpeg" data-mid="28047252" border="0" align="left"/><img src="http://payload145.cargocollective.com/1/0/4041/5215222/LOVE-EVERY-SIP-1.jpeg" width="640" height="670" width_o="670" height_o="701" src_o="http://payload145.cargocollective.com/1/0/4041/5215222/LOVE-EVERY-SIP-1_o.jpeg" data-mid="28047260" border="0" align="left"/> The Diet Pepsi Love Every Sip was my last campaign as creative director at Chiat before I left. So proud of the work. This beautiful art direction was conceived by... http://www.xanthehohalek.com/United-Way-of-Orange-County http://www.xanthehohalek.com/following/xanthehohalek.com/United-Way-of-Orange-County Tue, 07 Aug 2012 11:43:44 +0000 Xanthe Hohalek | Creative Director 34983 We gave the United Way's "giving hand" a fresh new look with this campaign targeted at young people looking at an honest approach to "doing good." <img src="http://payload.cargocollective.com/1/0/4041/34983/FINAL_Spread_CharityBracelets_r0.jpg" width="640" height="415" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/4041/34983/FINAL_Spread_CharityBracelets_r0_o.jpg" data-mid="140460" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34983/FINAL_Hand_Blue_8.5x11.jpg" width="640" height="828" width_o="670" height_o="867" src_o="http://payload.cargocollective.com/1/0/4041/34983/FINAL_Hand_Blue_8.5x11_o.jpg" data-mid="140458" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34983/FINAL_Manifesto.jpg" width="640" height="989" width_o="670" height_o="1035" src_o="http://payload.cargocollective.com/1/0/4041/34983/FINAL_Manifesto_o.jpg" data-mid="140456" border="0" align="left"/> We gave the United Way's "giving hand" a fresh new look with this campaign targeted at young people looking at an honest approach to "doing good." http://www.xanthehohalek.com/WaMu http://www.xanthehohalek.com/following/xanthehohalek.com/WaMu Tue, 07 Aug 2012 11:43:43 +0000 Xanthe Hohalek | Creative Director 34814 Well, we all know what happened here. As WaMu's agency of record for a mere 13 months, we celebrated the bank's very tangible benefits in an irreverent campaign that underscored the "Whoo hoo!" moment a customer feels when something goes right for a change and they aren't treated like a number. They were fun client. Too bad they made a bunch of crappy loans. "Puppies" (:30) Directed by Speck Gordon "Hair" (:30) Directed by Speck Gordon "Kangaroo" (:30) Directed by Speck Gordon <img src="http://payload.cargocollective.com/1/0/4041/34814/Picture-54.jpg" width="640" height="410" width_o="670" height_o="429" src_o="http://payload.cargocollective.com/1/0/4041/34814/Picture-54_o.jpg" data-mid="139015" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34814/Picture-55.jpg" width="640" height="614" width_o="670" height_o="643" src_o="http://payload.cargocollective.com/1/0/4041/34814/Picture-55_o.jpg" data-mid="139016" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34814/Picture-57.jpg" width="640" height="961" width_o="670" height_o="1006" src_o="http://payload.cargocollective.com/1/0/4041/34814/Picture-57_o.jpg" data-mid="139018" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34814/Picture-59.jpg" width="640" height="358" width_o="670" height_o="375" src_o="http://payload.cargocollective.com/1/0/4041/34814/Picture-59_o.jpg" data-mid="139022" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34814/Picture-58.jpg" width="640" height="395" width_o="670" height_o="413" src_o="http://payload.cargocollective.com/1/0/4041/34814/Picture-58_o.jpg" data-mid="139020" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34814/Picture-60.jpg" width="640" height="402" width_o="670" height_o="421" src_o="http://payload.cargocollective.com/1/0/4041/34814/Picture-60_o.jpg" data-mid="139023" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34814/Picture-62.jpg" width="640" height="380" width_o="670" height_o="398" src_o="http://payload.cargocollective.com/1/0/4041/34814/Picture-62_o.jpg" data-mid="139026" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34814/Picture-61.jpg" width="640" height="379" width_o="670" height_o="397" src_o="http://payload.cargocollective.com/1/0/4041/34814/Picture-61_o.jpg" data-mid="139025" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4041/34814/WaMu_Kangaroo.jpg" width="200" height="134" width_o="200" height_o="134" src_o="http://payload.cargocollective.com/1/0/4041/34814/WaMu_Kangaroo_o.jpg" data-mid="6103862" border="0" align="left"/> Well, we all know what happened here. As WaMu's agency of record for a mere 13 months, we celebrated the bank's very tangible benefits in an irreverent campaign... http://www.xanthehohalek.com/Gap http://www.xanthehohalek.com/following/xanthehohalek.com/Gap Tue, 07 Aug 2012 11:43:41 +0000 Xanthe Hohalek | Creative Director 36301 Campaign Concepts (unproduced) The Gap's selection of practical, functional clothes provide the kind of blank slate that lets you be you. We developed the line "True to You" which reflects its anti-fashioning positioning. Gap clothes are everything but costumes. They are vehicles that let you express yourself in its truest form. <img src="http://payload.cargocollective.com/1/0/4041/36301/BrandPrint_ForBook_3-2.jpg" width="640" height="415" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/4041/36301/BrandPrint_ForBook_3-2_o.jpg" data-mid="146148" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/36301/BrandPrint_ForBook_3-3.jpg" width="640" height="415" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/4041/36301/BrandPrint_ForBook_3-3_o.jpg" data-mid="146149" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/36301/BrandPrint_ForBook_3-4.jpg" width="640" height="415" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/4041/36301/BrandPrint_ForBook_3-4_o.jpg" data-mid="146150" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/36301/BrandPrint_ForBook_3-5.jpg" width="640" height="415" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/4041/36301/BrandPrint_ForBook_3-5_o.jpg" data-mid="146151" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/36301/BrandPrint_ForBook_3-7.jpg" width="640" height="415" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/4041/36301/BrandPrint_ForBook_3-7_o.jpg" data-mid="146152" border="0" align="left"/> Campaign Concepts (unproduced) The Gap's selection of practical, functional clothes provide the kind of blank slate that lets you be you. We developed the line... http://www.xanthehohalek.com/Obama-Campaign http://www.xanthehohalek.com/following/xanthehohalek.com/Obama-Campaign Tue, 07 Aug 2012 11:43:34 +0000 Xanthe Hohalek | Creative Director 34986 Adweek asked ChiatDay Los Angeles to contribute campaign ideas for either John McCain or Obama. We chose Obama. Duh. The outcome of the US presidential election was a decision that not only affected America, but ultimately influenced the whole world. We wanted to create a forum where the world could "decide" who the next President of the United States should be. <img src="http://payload.cargocollective.com/1/0/4041/34986/NewGobama_1.jpg" width="640" height="467" width_o="670" height_o="489" src_o="http://payload.cargocollective.com/1/0/4041/34986/NewGobama_1_o.jpg" data-mid="140439" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34986/NewGobama_2.jpg" width="640" height="467" width_o="670" height_o="489" src_o="http://payload.cargocollective.com/1/0/4041/34986/NewGobama_2_o.jpg" data-mid="140440" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34986/NewGobama_3.jpg" width="640" height="467" width_o="670" height_o="489" src_o="http://payload.cargocollective.com/1/0/4041/34986/NewGobama_3_o.jpg" data-mid="140441" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34986/NewGobama_6.jpg" width="640" height="467" width_o="670" height_o="489" src_o="http://payload.cargocollective.com/1/0/4041/34986/NewGobama_6_o.jpg" data-mid="140442" border="0" align="left"/> Gobama! T-shirts <img src="http://payload.cargocollective.com/1/0/4041/34986/Picture-88.jpg" width="640" height="843" width_o="670" height_o="883" src_o="http://payload.cargocollective.com/1/0/4041/34986/Picture-88_o.jpg" data-mid="140031" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34986/Picture-86.jpg" width="640" height="868" width_o="670" height_o="909" src_o="http://payload.cargocollective.com/1/0/4041/34986/Picture-86_o.jpg" data-mid="140029" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34986/n852754716_1199386_9157.jpg" width="640" height="480" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4041/34986/n852754716_1199386_9157_o.jpg" data-mid="140448" border="0" align="left"/> Facebook App <img src="http://payload.cargocollective.com/1/0/4041/34986/Picture-89.jpg" width="640" height="642" width_o="670" height_o="672" src_o="http://payload.cargocollective.com/1/0/4041/34986/Picture-89_o.jpg" data-mid="140032" border="0" align="left"/> Adweek asked ChiatDay Los Angeles to contribute campaign ideas for either John McCain or Obama. We chose Obama. Duh. The outcome of the US presidential election was... http://www.xanthehohalek.com/Pepsi-Max http://www.xanthehohalek.com/following/xanthehohalek.com/Pepsi-Max Tue, 07 Aug 2012 11:43:33 +0000 Xanthe Hohalek | Creative Director 34806 Pepsi Max "Display King" :60 Joe Pytka, dir The sequel to our remake of the 1995 diner spot from BBDO, this spot takes on the phenomenon of artful "case stacking" that goes on between soda pop drivers. CW: Chris Jones, AD: Stephen Chow ACD: Xanthe Hohalek / GCD/CW: Brett Craig Pepsi Max "Driver 2pointZero" In this remake of the iconic 1995 Pepsi commercial, a Pepsi Max truck driver befriends a Coke Zero driver in a diner. Their companionship is jeopardized, however, when the Coke Zero driver discovers that he just can't resist the maximum taste of a zero-calorie Pepsi Max. CW: Chris Jones, AD: Stephen Chow / ACD: Xanthe Hohalek / GCD/CW: Brett Craig (+all original BBDO creatives from 1995) Pepsi Max OOH & Print <img src="http://payload.cargocollective.com/1/0/4041/34806/MAX_H-Street-Photo-close-up.jpg" width="640" height="480" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4041/34806/MAX_H-Street-Photo-close-up_o.jpg" data-mid="3515119" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34806/MAX_Mass-Avenue-Photo.jpg" width="640" height="466" width_o="670" height_o="488" src_o="http://payload.cargocollective.com/1/0/4041/34806/MAX_Mass-Avenue-Photo_o.jpg" data-mid="3515125" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34806/IMG_0588.jpg" width="640" height="480" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4041/34806/IMG_0588_o.jpg" data-mid="3812011" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34806/IMG_0587.jpg" width="640" height="480" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4041/34806/IMG_0587_o.jpg" data-mid="3812012" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34806/IMG_0583.jpg" width="640" height="853" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4041/34806/IMG_0583_o.jpg" data-mid="3812014" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34806/9218-PepsiCola-F3.jpg" width="640" height="480" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4041/34806/9218-PepsiCola-F3_o.jpg" data-mid="3812017" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34806/8064_AWAPepsi2.jpg" width="640" height="367" width_o="670" height_o="384" src_o="http://payload.cargocollective.com/1/0/4041/34806/8064_AWAPepsi2_o.jpg" data-mid="3812021" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34806/0058-PepsiCola-F2.jpg" width="640" height="480" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4041/34806/0058-PepsiCola-F2_o.jpg" data-mid="3812022" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34806/0060-Pepsi-Cola-F1.jpg" width="640" height="480" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4041/34806/0060-Pepsi-Cola-F1_o.jpg" data-mid="3812024" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34806/9218-PepsiCola-F1.jpg" width="640" height="480" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/4041/34806/9218-PepsiCola-F1_o.jpg" data-mid="3812027" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4041/34806/Maxim-Oct-In-Situ.jpg" width="640" height="425" width_o="670" height_o="445" src_o="http://payload.cargocollective.com/1/0/4041/34806/Maxim-Oct-In-Situ_o.jpg" data-mid="3812029" border="0" align="left"/> Pepsi Max "Display King" :60 Joe Pytka, dir The sequel to our remake of the 1995 diner spot from BBDO, this spot takes on the phenomenon of artful "case stacking"...