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<channel>
	<title>Xanthe Hohalek &#124; Creative Director</title>
	<link>http://www.xanthehohalek.com</link>
	<description>Xanthe Hohalek &#124; Creative Director</description>
	<pubDate>Mon, 07 May 2012 22:07:43 +0000</pubDate>
	<generator>http://www.xanthehohalek.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Pepsi Global Campaign</title>
				
		<link>http://www.xanthehohalek.com/Pepsi-Global-Campaign</link>

		<comments>http://www.xanthehohalek.com/following/xanthehohalek.com/Pepsi-Global-Campaign</comments>

		<pubDate>Mon, 07 May 2012 22:07:43 +0000</pubDate>

		<dc:creator>Xanthe Hohalek &#124; Creative Director</dc:creator>
		
		<category><![CDATA[#LiveForNow, Nicki Minaj]]></category>

		<guid isPermaLink="false">3357656</guid>

		<description>For Pepsi's first-ever global campaign, we tapped into what was truly unique about the brand - being on the pulse of pop culture and living in the moment. At it's best, Pepsi has always defined and elevated the current musicians and celebs of the time. The brand's line, LIVE FOR NOW, was something we researched all over the world. It was a positioning that resonated with consumers who felt that Pepsi truly was a catalyst for living in the moment and making the best of the time you have. 



We also launched an extensive OOHcampaign for the brand. More images coming soon.

&#60;img src="http://payload52.cargocollective.com/1/0/4041/3357656/534934_10150747031919125_593839124_9613947_1654699427_n.jpg" width="480" height="480" width_o="480" height_o="480" src_o="http://payload52.cargocollective.com/1/0/4041/3357656/534934_10150747031919125_593839124_9613947_1654699427_n_o.jpg" data-mid="17252364"  border="0" align="left"/&#62;&#60;img src="http://payload52.cargocollective.com/1/0/4041/3357656/PEPS_X1987_E3973_M_38_v4_EG3.jpg" width="600" height="874" width_o="600" height_o="874" src_o="http://payload52.cargocollective.com/1/0/4041/3357656/PEPS_X1987_E3973_M_38_v4_EG3_o.jpg" data-mid="17252386"  border="0" align="left"/&#62;

In partnership with Organic, pepsi.com has become a portal for everything NOW.

&#60;img src="http://payload52.cargocollective.com/1/0/4041/3357656/pulse-post_640.jpg" width="640" height="393" width_o="650" height_o="400" src_o="http://payload52.cargocollective.com/1/0/4041/3357656/pulse-post_o.jpg" data-mid="17252396"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Kinerase Skincare</title>
				
		<link>http://www.xanthehohalek.com/Kinerase-Skincare</link>

		<comments>http://www.xanthehohalek.com/following/xanthehohalek.com/Kinerase-Skincare</comments>

		<pubDate>Tue, 01 May 2012 01:27:33 +0000</pubDate>

		<dc:creator>Xanthe Hohalek &#124; Creative Director</dc:creator>
		
		<category><![CDATA[Beauty by Kinerase]]></category>

		<guid isPermaLink="false">3312004</guid>

		<description>In 2004, I had the pleasure of working with Courtney Cox and famed celebrity photographer Cliff Watts on the first national print campaign for Kinerase. We created several print executions as well as some packaging and logo design for the brand. 

&#60;img src="http://payload50.cargocollective.com/1/0/4041/3312004/Kinerase_1_640.png" width="640" height="774" width_o="670" height_o="811" src_o="http://payload50.cargocollective.com/1/0/4041/3312004/Kinerase_1_o.png" data-mid="16997013"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/0/4041/3312004/Kinerase_2_640.png" width="640" height="776" width_o="670" height_o="813" src_o="http://payload50.cargocollective.com/1/0/4041/3312004/Kinerase_2_o.png" data-mid="16997017"  border="0" align="left"/&#62;

&#60;img src="http://payload50.cargocollective.com/1/0/4041/3312004/Kinerase_3_640.png" width="640" height="776" width_o="670" height_o="813" src_o="http://payload50.cargocollective.com/1/0/4041/3312004/Kinerase_3_o.png" data-mid="16997024"  border="0" align="left"/&#62;

Logo Development:

&#60;img src="http://payload50.cargocollective.com/1/0/4041/3312004/Kinerase_Pro-TherapyLogo_640.png" width="640" height="192" width_o="670" height_o="201" src_o="http://payload50.cargocollective.com/1/0/4041/3312004/Kinerase_Pro-TherapyLogo_o.png" data-mid="16996862"  border="0" align="left"/&#62;&#60;img src="http://payload50.cargocollective.com/1/0/4041/3312004/BeautybyKineraseLogo_640.png" width="640" height="280" width_o="670" height_o="294" src_o="http://payload50.cargocollective.com/1/0/4041/3312004/BeautybyKineraseLogo_o.png" data-mid="16996863"  border="0" align="left"/&#62;

Packaging Development:

&#60;img src="http://payload50.cargocollective.com/1/0/4041/3312004/Kinerase_Packaging_640.png" width="640" height="535" width_o="670" height_o="561" src_o="http://payload50.cargocollective.com/1/0/4041/3312004/Kinerase_Packaging_o.png" data-mid="16996879"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Diet Pepsi "Dance"</title>
				
		<link>http://www.xanthehohalek.com/Diet-Pepsi-Dance</link>

		<comments>http://www.xanthehohalek.com/following/xanthehohalek.com/Diet-Pepsi-Dance</comments>

		<pubDate>Mon, 19 Mar 2012 19:17:26 +0000</pubDate>

		<dc:creator>Xanthe Hohalek &#124; Creative Director</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">3036064</guid>

		<description>Following the lead of "I Love Lucy," we brought back our leading lady Sofia Vergara as our follow-up spot to last summer's "Beach Tweet." In this spot we watch her negotiate the perils of a Miami night club as she makes her way to her Diet Pepsi. We enlisted the help of famed choreographer Mark Ballas as well as his father, many-time dance champion, Corky Ballas.



We did a ton of OOH to support the effort. Mostly in New York. As well as a nationwide print buy.

&#60;img src="http://payload36.cargocollective.com/1/0/4041/3036064/DietPepsi_2012_OOH_TimesSquare_Night_640.jpg" width="640" height="426" width_o="670" height_o="447" src_o="http://payload36.cargocollective.com/1/0/4041/3036064/DietPepsi_2012_OOH_TimesSquare_Night_o.jpg" data-mid="15481635"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/0/4041/3036064/DietPepsi_2012_OOH_PennStation_640.jpg" width="640" height="957" width_o="670" height_o="1002" src_o="http://payload36.cargocollective.com/1/0/4041/3036064/DietPepsi_2012_OOH_PennStation_o.jpg" data-mid="15481639"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/0/4041/3036064/DietPepsi_2012_OOH_PennStation_2_640.jpg" width="640" height="424" width_o="670" height_o="444" src_o="http://payload36.cargocollective.com/1/0/4041/3036064/DietPepsi_2012_OOH_PennStation_2_o.jpg" data-mid="15481652"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Pepsi "Pass"</title>
				
		<link>http://www.xanthehohalek.com/Pepsi-Pass</link>

		<comments>http://www.xanthehohalek.com/following/xanthehohalek.com/Pepsi-Pass</comments>

		<pubDate>Mon, 19 Mar 2012 18:58:08 +0000</pubDate>

		<dc:creator>Xanthe Hohalek &#124; Creative Director</dc:creator>
		
		<category><![CDATA[Dante Ariola, Inauguration]]></category>

		<guid isPermaLink="false">3035986</guid>

		<description>Inauguration
With a scale six times that of the Superbowl in terms of audience, the Inauguration was a really big moment for Pepsi. We used the spot "Pass" to link Pepsi's past with a call to action to the future: "Every generation refreshes the world. Now it's your turn." From iniatives like the Refresh the World Symposium to scarves and train wraps, Pepsi's presence was felt at the inauguration.

Pepsi "Pass" (:60)
Directed by Dante Ariola
AD: Xanthe Hohalek / CW: Michelle Lewis, Melissa Pipeling


</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload36.cargocollective.com/1/0/4041/3035986/prt_1332183473.jpg" />

	</item>
		
		
	<item>
		<title>Diet Pepsi Balancing Act</title>
				
		<link>http://www.xanthehohalek.com/Diet-Pepsi-Balancing-Act</link>

		<comments>http://www.xanthehohalek.com/following/xanthehohalek.com/Diet-Pepsi-Balancing-Act</comments>

		<pubDate>Mon, 19 Mar 2012 18:40:46 +0000</pubDate>

		<dc:creator>Xanthe Hohalek &#124; Creative Director</dc:creator>
		
		<category><![CDATA[Mark Ballas, Dancing with the Stars]]></category>

		<guid isPermaLink="false">3035656</guid>

		<description>With a little extra downtime on the set of our latest Sofia Vergara Diet Pepsi spot, we shot this little film with choreographer Mark Ballas (Dancing with the Stars). Shortly after, the video was tweeted by Kim Kardashian, Kris Jenner. Lauren Conrad and a few other celebs.




Creatives: Mindy Benner, Omeed Bogharty
Director: Stevo Chang
Digital Post FX: Jeff Dickson</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload36.cargocollective.com/1/0/4041/3035656/prt_1332182547.jpg" />

	</item>
		
		
	<item>
		<title>King's Court Super Bowl</title>
				
		<link>http://www.xanthehohalek.com/King-s-Court-Super-Bowl</link>

		<comments>http://www.xanthehohalek.com/following/xanthehohalek.com/King-s-Court-Super-Bowl</comments>

		<pubDate>Mon, 19 Mar 2012 18:22:20 +0000</pubDate>

		<dc:creator>Xanthe Hohalek &#124; Creative Director</dc:creator>
		
		<category><![CDATA[King's Court, Elton John, Flavor Flav]]></category>

		<guid isPermaLink="false">3035425</guid>

		<description>With a rather unique brief - incorporating the X-Factor winner into a SuperBowl commercial, copywriter Armando Samuels and art director Kristina Krkljus dreamed up this little medieval ditty featuring Elton John, Melanie Amaro and Flavor Flav. 

At over five million views in a little over a month, it was the most buzzed about spot of the game. 



We also released a full-length music video of the song with her new single "Respect."



In this extended cut, Sir Elton John and The X Factor winner, Melanie Amaro, face off in an epic, medieval music showdown. See Melanie belt out her own version "RESPECT" and prove once again, Where There's Pepsi, There's Music. Download the full version of Melanie Amaro's "Respect" on iTunes now! http://pep.si/xmGQwe&#60;img src="http://payload36.cargocollective.com/1/0/4041/3035425/KingsCourt_ALL_OOH_640.jpg" width="640" height="1116" width_o="670" height_o="1169" src_o="http://payload36.cargocollective.com/1/0/4041/3035425/KingsCourt_ALL_OOH_o.jpg" data-mid="15479453"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload36.cargocollective.com/1/0/4041/3035425/prt_1332180956.jpg" />

	</item>
		
		
	<item>
		<title>Stacy's Chips</title>
				
		<link>http://www.xanthehohalek.com/Stacy-s-Chips</link>

		<comments>http://www.xanthehohalek.com/following/xanthehohalek.com/Stacy-s-Chips</comments>

		<pubDate>Mon, 19 Mar 2012 17:55:47 +0000</pubDate>

		<dc:creator>Xanthe Hohalek &#124; Creative Director</dc:creator>
		
		<category><![CDATA[That's the Stacy's Way]]></category>

		<guid isPermaLink="false">3035333</guid>

		<description>Stacy's Chips is a small, quirky company within the larger Frito-Lay empire. From the people who work in marketing to the folks at the factory, it's a special culture driven by passion for the process and a commitment to doing things the right way, even if it is inefficient or slow. We were inspired by their moxie and confidence and created a campaign that brought that to the forefront. 



We believe that the best foods are made with real, all-natural ingredients. We believe that time is an ingredient, and we use as much as we need. We believe in hiring food snobs—because they're the only ones who get it. That's the Stacy's Way. And we're not messing with it.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload36.cargocollective.com/1/0/4041/3035333/prt_1332179701.jpg" />

	</item>
		
		
	<item>
		<title>Bare Escentuals</title>
				
		<link>http://www.xanthehohalek.com/Bare-Escentuals</link>

		<comments>http://www.xanthehohalek.com/following/xanthehohalek.com/Bare-Escentuals</comments>

		<pubDate>Tue, 13 Sep 2011 05:39:22 +0000</pubDate>

		<dc:creator>Xanthe Hohalek &#124; Creative Director</dc:creator>
		
		<category><![CDATA[Be a Force of Beauty]]></category>

		<guid isPermaLink="false">1994657</guid>

		<description>BE A FORCE OF BEAUTY:
When we won the Bare Escentuals account, we knew there was a huge opportunity to do something big in the sea of sameness - the beauty category. What started as a well-penned line became a big idea, executed across all channels. 

LAUNCH PRINT MANIFESTO:

&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/BE_beaforceofbeauty_090111-18_7_640.jpg" width="640" height="429" width_o="670" height_o="450" src_o="http://payload.cargocollective.com/1/0/4041/1994657/BE_beaforceofbeauty_090111-18_7_o.jpg" data-mid="9907690"  border="0" align="left"/&#62;

AD: Jenn Tranbarger  CW: Michelle Lewis  CD: Xanthe Hohalek

THE BLIND CASTING:
Models and actresses get a bad rap - as just pretty faces. Having worked in the business, we were determined to find women who were much more to represent the campagin - women that were true forces of beauty.

We wanted to find the beauty in a sea of pretty.

To that end, we went about casting in a different way. So we started by creating a space where the women wouldn't feel pressured by being evaluated by the looked. And we weren't distracted by their looks. Hence, the blind casting idea was born. For three days, we just listened from behind a wall to over 78 women tell their stories. From those women, we booked 5 forces of beauty without every seeing their faces.

THE BLIND CASTING TRAILER:



&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/P1210245.JPG" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/4041/1994657/P1210245_o.JPG" data-mid="13325919"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/P1210248.JPG" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/4041/1994657/P1210248_o.JPG" data-mid="13325928"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/P1210253.JPG" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/4041/1994657/P1210253_o.JPG" data-mid="13325934"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/P1210254.JPG" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/4041/1994657/P1210254_o.JPG" data-mid="13325939"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Bare Escentuals.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Bare Escentuals_o.jpg" data-mid="13325942"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/P1210251.JPG" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/4041/1994657/P1210251_o.JPG" data-mid="13325946"  border="0" align="left"/&#62;

LAUNCH ANTHEM :30 "Pretty is not enough"
In order to position the brand's message, we used our forces of beauty speaking to camera in a direct and authentic way. 


LAUNCH FOUNDATION AD: "Lauren"


LAUNCH PRINT &#38; THE BEAUTY MARK
Building on our idea to make "a beauty ad that showed inner beauty as well as outer beauty," our resident genius digi guru Niki Weber came up with the idea of the "beauty mark" - a custom QR code that would activate a mobile site showing a film about her as well as the makeup look she was wearing.

&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/BE_beaforceofbeauty_090111-20_6_640.jpg" width="640" height="428" width_o="670" height_o="449" src_o="http://payload.cargocollective.com/1/0/4041/1994657/BE_beaforceofbeauty_090111-20_6_o.jpg" data-mid="9907689"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.48.29 PM_640.png" width="640" height="430" width_o="670" height_o="451" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.48.29 PM_o.png" data-mid="10684689"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.48.36 PM_640.png" width="640" height="430" width_o="670" height_o="451" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.48.36 PM_o.png" data-mid="10684687"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.48.45 PM_640.png" width="640" height="778" width_o="670" height_o="815" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.48.45 PM_o.png" data-mid="10684685"  border="0" align="left"/&#62;

THE BEAUTY MARK: 

&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/BE_beaforceofbeauty_090111-30_640.jpg" width="640" height="297" width_o="670" height_o="311" src_o="http://payload.cargocollective.com/1/0/4041/1994657/BE_beaforceofbeauty_090111-30_o.jpg" data-mid="9907011"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/BE_beaforceofbeauty_090111-32_640.jpg" width="640" height="400" width_o="670" height_o="419" src_o="http://payload.cargocollective.com/1/0/4041/1994657/BE_beaforceofbeauty_090111-32_o.jpg" data-mid="9907010"  border="0" align="left"/&#62;

LAUREN'S BEAUTY MARK FILM:
We made a film for each of the 5 women featured in the campaign. Lauren was the first. 



We also posted personal photos from our Forces of Beauty on the site as well as details on their makeup look and a way to locate Bare Escentuals stores.

&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/BE_beaforceofbeauty_090111-33_640.jpg" width="640" height="392" width_o="670" height_o="411" src_o="http://payload.cargocollective.com/1/0/4041/1994657/BE_beaforceofbeauty_090111-33_o.jpg" data-mid="9907009"  border="0" align="left"/&#62;

DARLENE'S BEAUTY MARK FILM
Having her first kid at 40 and her second kid at 45, we were all struck by Darlene's independence and bravery. The more she talked, the more we loved her.



KERI'S BEAUTY MARK FILM
Keri was the first person we heard on the first day of casting. She told funny and also compassionate stories about her kids - even describing her brood as "two kids and one monster." Her warmth was tangible and it was easy to mark her as a top pick for the campaign.



MELANIE'S BEAUTY MARK FILM:
Melanie's sheer determination to accomplish her incredible goals knocked our socks off. Graduating from Stanford as student body president was no small feat. She's also a blackbelt in karate, a Bollywood dancer and improv comdienne. 



DARLENE'S BEAUTY MARK FILM:
An avid environmentalist, Darlene's undeniable passion for the plants, trees and wildlife around her struck a chord with all of us. She helped green the Democratic national convention and she works in sustainability projects.



READY LAUNCH:
For the launch of bareMinerals® READY™ Eyeshadow, we created an ad featuring our Force of Beauty Melanie lighting up a room with her humor and wit.



READY™ Eyeshadow Print

&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.49.04 PM_640.png" width="640" height="429" width_o="670" height_o="450" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.49.04 PM_o.png" data-mid="10684680"  border="0" align="left"/&#62;

READY™ Eyeshadow Digital Banners:

&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.50.31 PM_640.png" width="640" height="363" width_o="670" height_o="381" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.50.31 PM_o.png" data-mid="10684698"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.50.47 PM_640.png" width="640" height="563" width_o="670" height_o="590" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.50.47 PM_o.png" data-mid="10684697"  border="0" align="left"/&#62;


FACEBOOK:
We created a digital engagement strategy that broke down into 5 distinct pushes. We started with the manifesto and after a month or so introduced "Share the Force" where users could celebrate their friends' Force of Beauty on Facebook walls. 

Stats: 
In the first 15 days since the launch, we increased our Facebook fan base by 58,000. 

&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.49.37 PM_640.png" width="640" height="796" width_o="670" height_o="834" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.49.37 PM_o.png" data-mid="10684676"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.49.30 PM_640.png" width="640" height="797" width_o="670" height_o="835" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.49.30 PM_o.png" data-mid="10684678"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.50.11 PM_640.png" width="640" height="694" width_o="670" height_o="727" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.50.11 PM_o.png" data-mid="10684700"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.50.04 PM_640.png" width="640" height="641" width_o="670" height_o="672" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.50.04 PM_o.png" data-mid="10684701"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.49.54 PM_640.png" width="640" height="670" width_o="670" height_o="702" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.49.54 PM_o.png" data-mid="10684703"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.49.45 PM_640.png" width="640" height="798" width_o="670" height_o="836" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.49.45 PM_o.png" data-mid="10684705"  border="0" align="left"/&#62;


DIGITAL BANNERS:
&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.51.03 PM_640.png" width="640" height="363" width_o="670" height_o="381" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 6.51.03 PM_o.png" data-mid="10684696"  border="0" align="left"/&#62;


PRESS:
We received a great amount of press on the Force of Beauty campaign idea so far. We've been picked up by the NY Times, SF Chronicle, Refinery 29 and Allure to name a few as well as a number of independent blogs. Here are a few of them:

&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 7.20.55 PM_640.png" width="640" height="1314" width_o="670" height_o="1376" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 7.20.55 PM_o.png" data-mid="10684862"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 7.21.35 PM_640.png" width="640" height="1242" width_o="670" height_o="1301" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 7.21.35 PM_o.png" data-mid="10684863"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 7.20.27 PM_640.png" width="640" height="1262" width_o="670" height_o="1322" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 7.20.27 PM_o.png" data-mid="10684861"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 7.22.08 PM_640.png" width="640" height="1208" width_o="670" height_o="1265" src_o="http://payload.cargocollective.com/1/0/4041/1994657/Screen shot 2011-10-12 at 7.22.08 PM_o.png" data-mid="10684865"  border="0" align="left"/&#62;
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/4041/1994657/prt_1334719736.jpg" />

	</item>
		
		
	<item>
		<title>Diet Pepsi "Beach Tweet"</title>
				
		<link>http://www.xanthehohalek.com/Diet-Pepsi-Beach-Tweet</link>

		<comments>http://www.xanthehohalek.com/following/xanthehohalek.com/Diet-Pepsi-Beach-Tweet</comments>

		<pubDate>Tue, 05 Jul 2011 13:42:55 +0000</pubDate>

		<dc:creator>Xanthe Hohalek &#124; Creative Director</dc:creator>
		
		<category><![CDATA[Nothing Refreshes Like a Diet Pepsi]]></category>

		<guid isPermaLink="false">1685209</guid>

		<description>"Beach Tweet"

Sofia Vergara teamed up with David Beckham for the first Diet Pepsi spot slated to air on national TV in six years. In this spot, Sofia is a mix between Lucille Ball and Desi Arnez on her mission to get her hands on a Diet Pepsi.

Director: McG



Major props to rockstar creative team:
Helena Skonieczny  (AD)
Suzanne Sherwood (CW)
Mindy Benner (AD) 
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/4041/1685209/prt_1309873347.jpg" />

	</item>
		
		
	<item>
		<title>Hillshire Farm</title>
				
		<link>http://www.xanthehohalek.com/Hillshire-Farm</link>

		<comments>http://www.xanthehohalek.com/following/xanthehohalek.com/Hillshire-Farm</comments>

		<pubDate>Mon, 11 Apr 2011 20:35:34 +0000</pubDate>

		<dc:creator>Xanthe Hohalek &#124; Creative Director</dc:creator>
		
		<category><![CDATA[Go Meat! Hillshire Cheer]]></category>

		<guid isPermaLink="false">34810</guid>

		<description>The funny thing about Hillshire is we went viral without trying to. For some reason, our spots caught on like wildfire among kids across the country as soon as hit the air. It was fascinating to watch over 150 parody videos pop up on YouTube. And they're still making them. The popularity with kids has reinforced our position with "meat-eating mamas."








Some funny parody videos from kids:







PRINT
Photographer: Vincent Dixon

"Go Sausage"
&#60;img src="http://payload.cargocollective.com/1/0/4041/34810/Picture-70.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/0/4041/34810/Picture-70_o.jpg" data-mid="138929"  border="0" align="left"/&#62;
"Go Lunch" 
&#60;img src="http://payload.cargocollective.com/1/0/4041/34810/Picture-69.jpg" width="670" height="436" width_o="670" height_o="436" src_o="http://payload.cargocollective.com/1/0/4041/34810/Picture-69_o.jpg" data-mid="138930"  border="0" align="left"/&#62;
"Go Lit'l Smokies"
&#60;img src="http://payload.cargocollective.com/1/0/4041/34810/Picture-68.jpg" width="670" height="433" width_o="670" height_o="433" src_o="http://payload.cargocollective.com/1/0/4041/34810/Picture-68_o.jpg" data-mid="138931"  border="0" align="left"/&#62;

OOH

&#60;img src="http://payload.cargocollective.com/1/0/4041/34810/Picture-67.jpg" width="670" height="396" width_o="670" height_o="396" src_o="http://payload.cargocollective.com/1/0/4041/34810/Picture-67_o.jpg" data-mid="138932"  border="0" align="left"/&#62;

Some more of our Hillshire Farm spots:
"First Class" (:30) Directed by David Gray


And a parody!



"FBI" (:30) Directed by Jim Hosking


And a fab parody!!


ONLINE

&#60;img src="http://payload.cargocollective.com/1/0/4041/34810/Picture-71.jpg" width="670" height="430" width_o="670" height_o="430" src_o="http://payload.cargocollective.com/1/0/4041/34810/Picture-71_o.jpg" data-mid="138934"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/34810/Picture-72.jpg" width="670" height="399" width_o="670" height_o="399" src_o="http://payload.cargocollective.com/1/0/4041/34810/Picture-72_o.jpg" data-mid="138946"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/34810/Picture-73.jpg" width="670" height="470" width_o="670" height_o="470" src_o="http://payload.cargocollective.com/1/0/4041/34810/Picture-73_o.jpg" data-mid="138938"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/34810/HillshireSite_3.jpg" width="670" height="491" width_o="670" height_o="491" src_o="http://payload.cargocollective.com/1/0/4041/34810/HillshireSite_3_o.jpg" data-mid="138943"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/34810/HillshireSite_2.jpg" width="670" height="493" width_o="670" height_o="493" src_o="http://payload.cargocollective.com/1/0/4041/34810/HillshireSite_2_o.jpg" data-mid="138944"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/34810/HillshireSite_1.jpg" width="670" height="491" width_o="670" height_o="491" src_o="http://payload.cargocollective.com/1/0/4041/34810/HillshireSite_1_o.jpg" data-mid="138945"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/4041/34810/Picture-75.jpg" width="670" height="502" width_o="670" height_o="502" src_o="http://payload.cargocollective.com/1/0/4041/34810/Picture-75_o.jpg" data-mid="138947"  border="0" align="left"/&#62;

FIREMEN
We didn't put them up to it. They sent this photo into Sara Lee. :)
&#60;img src="http://payload.cargocollective.com/1/0/4041/34810/Picture-65.jpg" width="670" height="364" width_o="670" height_o="364" src_o="http://payload.cargocollective.com/1/0/4041/34810/Picture-65_o.jpg" data-mid="138948"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/4041/34810/prt_HillshireFarm_1.jpg" />

	</item>
		
	</channel>
</rss>
