Stacy's Chips is a small, quirky company within the larger Frito-Lay empire. From the people who work in marketing to the folks at the factory, it's a special culture driven by passion for the process and a commitment to doing things the right way, even if it is inefficient or slow. We were inspired by their moxie and confidence and created a campaign that brought that to the forefront.

We believe that the best foods are made with real, all-natural ingredients. We believe that time is an ingredient, and we use as much as we need. We believe in hiring food snobs—because they're the only ones who get it. That's the Stacy's Way. And we're not messing with it.