Contact, Resume, Bio, Latest News
LATEST NEWS I joined Pitch in January 2013 as ECD and Partner. As CCO, created double digit growth in revenue and talent by landing Burger King general market...
Burger King Whopper Relaunch
The WHOPPER is the cornerstone of the Burger King brand. It's an iconic product with a powerful following. It was time to bring this product back into the...
In addition to the TV spot, we made several cool online films of people eating Satisfries in slow motion. Working with director Christian Loubek was amazing. Beacon...
Pinkberry at Pitch
I continued working on Pinkberry shortly after joining Pitch. With relatively no media, we launched their Winter Collection by creating yummy, bite-sized Instagram...
Living Spaces 2014
We were fortunate enough to continue working with Living Spaces in their rebranding effort. We kicked off the year with four killer spots below, directed by Lisa...
Taking your car in to get an estimate is a pain. So why not use social media to snap a picture of your car, tweet it to Maaco and receive a free estimate tweeted...
We couldn't have been more fortunate than to work with Robby Novak, best known for his role as Kid President on Soul Pancake's inspiring YouTube channel. As one of...
Drive a Little Smarter
Kraft Let's Get Zesty
The brief was simple: Get the world talking about Kraft Zesty Italian Dressing. But how do you turn up the heat on a dull category? By speaking to the "me in the...
Let's Get Zesty
Living Spaces is one of Southern California's largest and most well-known furniture brands. The brand came to us looking for a fresh new look to entice a more...
Living Spaces Rebrand
See It In Life. Find it at Living Spaces
Inauguration With a scale six times that of the Superbowl in terms of audience, the Inauguration was a really big moment for Pepsi. We used the spot "Pass" to link...
every generation refreshes the world
Pepsi Refresh Project
We took $20MM of Pepsi's Super Bowl budget and gave it away in the form of grants to refresh the world. We created the Pepsi Refresh Project platform as a way to...
Every Pepsi Refreshes the World
Breakfast at Burger King
One of our first major assignments on the general market business for Burger King was strengthening and continuing the Breakfast platform. Burger King "CEO"...
Maaco, the nation's leader in auto paint and repair, was in need of an overhaul. They came to us to give a fresh face to their brand. We came back to them with the...
Bare Escentuals "Be a Force of Beauty"
In order to reinforce Bare Escentual's brand, we created the beauty industry's first-ever blind casting, where all of our models were chosen without our team ever...
Be a Force of Beauty
Diet Pepsi Skinny Can
For the launch of Diet Pepsi's new skinny can, we positioned the brand as a hot new accessory in a stylish woman's life. We created a graphic, modern campaign with...
Diet Pepsi Skinny Can
Burger King Big King
It's been quite a ride starting at Pitch last January working on the local and international business for Burger King but expanding our work to include the general...
Pinkberry spent a good part of 2012 and 2013 launching their delectable Greek yogurt. Unlike most Greek yogurts, which have a sour aftertaste, the genius culinary...
Pepsi Global Campaign
For Pepsi's first-ever global campaign, we tapped into what was truly unique about the brand - being on the pulse of pop culture and living in the moment. At it's...
While we were shooting our big Diet Pepsi spot, the creative team of Armando Samuels and Kristina Krkljus came up with and shot this little viral video with our...
Diet Pepsi | Love Every Sip
The Diet Pepsi Love Every Sip was my last campaign as creative director at Chiat before I left. So proud of the work. This beautiful art direction was...
Stacy's Chips is a small, quirky company within the larger Frito-Lay empire. From the people who work in marketing to the folks at the factory, it's a special...
That's the Stacy's Way
I was lucky enough to cut my teeth at Ground Zero under the direction of Court Crandall working on ESPN. Not a bad first gig. And I was equally lucky to be...
Adweek asked ChiatDay Los Angeles to contribute campaign ideas for either John McCain or Obama. We chose Obama. Duh. The outcome of the US presidential election was...
The funny thing about Hillshire is we went viral without trying to. For some reason, our spots caught on like wildfire among kids across the country as soon as hit...
Go Meat! Hillshire Cheer
World Series of Beach Volleyball
For this special project, we were honored to work with the one and only Leonard Armato, legendary AVP commissioner and inventor of the first ever World Series of...
In 2004, I had the pleasure of working with Courtney Cox and famed celebrity photographer Cliff Watts on the first national print campaign for Kinerase. We created...
Beauty by Kinerase
In 2005, Pinkberry turned the frozen yogurt world upside down. From its sweet and light taste to the experiential design of the stores, Pinkberry was truly a...
Eve Ensler, the powerhouse behind the Vagina Monologues, started VDAY, the organization she formed to help eradicate violence against women. VDAY had its ten year...
Diet Pepsi Balancing Act
With a little extra downtime on the set of our latest Sofia Vergara Diet Pepsi spot, we shot this little film with choreographer Mark Ballas (Dancing with the...
Dancing with the Stars
Diet Pepsi TV
"Beach Tweet" Sofia Vergara teamed up with David Beckham for the first Diet Pepsi spot slated to air on national TV in six years. In this spot, Sofia is a mix...
Nothing Refreshes Like a Diet Pepsi
For the launch of PS3, we devised a massive game played on an epic scale that would excite hardcore gamers and casual fans alike. All the media would function like...
For Pepsi's delicious, albeit short-lived, product Pepsi Natural, we came up with a simple idea to catch consumer's attention. Nothing more natural than the fig...
United Way of Orange County
We gave the United Way's "giving hand" a fresh new look with this campaign targeted at young people looking at an honest approach to "doing good."
united way of orange county
Well, we all know what happened here. As WaMu's agency of record for a mere 13 months, we celebrated the bank's very tangible benefits in an irreverent campaign...
Pepsi Max "Display King" :60 Joe Pytka, dir The sequel to our remake of the 1995 diner spot from BBDO, this spot takes on the phenomenon of artful "case...
Pinky & Seriously Vodka When I first joined Ground Zero, I was asked to design the packaging for Pinky and Seriously vodka. Pinky is still being sold at bars in...
Props to some really great people...
This business is far from a solo mission. I've had the pleasure of working with all of the people on the list below. It's just a small snippet of the incredible...