> Behind the Idea
Inspired by one of Lee's brilliant pieces of creative direction, John Dwight, Michelle Lewis and I locked ourselves in a a conference room for three hours and created the underlying concept and mechanism behind the Pepsi Refresh Project. We showed the idea to our CDs at the time- Al Kelly and Jason Nichols who helped us to refine it a little bit more before we showed it to Lee.
I love looking at an architect's sketches - the doodles on the napkin who look startlingly like the finished building. Here was our process....
The first round of site design:
This was done in less than 24 hours from our initial sketch. John, Michelle and I stayed up all night trying to figure out the mechanics of the site and how people could vote in a fun, simple way.
Design inspiration:
I was inspired by the game SIMON that I played as a kid for the way the buttons would function-- oversized and inviting so that voting would feel something one did with one's whole hand.
I love looking at an architect's sketches - the doodles on the napkin who look startlingly like the finished building. Here was our process....
The first round of site design:
This was done in less than 24 hours from our initial sketch. John, Michelle and I stayed up all night trying to figure out the mechanics of the site and how people could vote in a fun, simple way.
Design inspiration:
I was inspired by the game SIMON that I played as a kid for the way the buttons would function-- oversized and inviting so that voting would feel something one did with one's whole hand.