Gap
Campaign Concepts (unproduced)
The Gap's selection of practical, functional clothes provide the kind of blank slate that lets you be you. We developed the line "True to You" which reflects its anti-fashioning positioning. Gap clothes are everything but costumes. They are vehicles that let you express yourself in its truest form.
The Gap's selection of practical, functional clothes provide the kind of blank slate that lets you be you. We developed the line "True to You" which reflects its anti-fashioning positioning. Gap clothes are everything but costumes. They are vehicles that let you express yourself in its truest form.