For the launch of PS3, we devised a massive game played on an epic scale that would excite hardcore gamers and casual fans alike. All the media would function like a giant puzzle, with each execution working as a piece leading the solution. When "solved" the puzzle would depict a street corner in New York City: 33rd and 3rd Avenue where 3 Playstation 3s would be buried in advance of the launch.



SECRET ALPHABET:
We devised a secret alphabet based on the Playstation shapes. Viewers could decode hidden messages which would help them find additional pieces of media for the giant puzzle.



THE SOLVED PUZZLE:
Below is the entire "puzzle" put together with all the pieces of media fitting together as a street corner in New York- 33rd and 3rd Avenue.



This the the Media Key for the puzzle; each color represents a different piece of media.



PSP

"Find Me" (:60) Directed by Garth Davis. Featuring Isabel Lucas and a track by Kenna.



Playstation 2

Playstation "X Games"



Playstation "Play Beyond"