Who, what, where, how
Xanthe is Greek, but I'm not. My parents are Bob and Kathleen. Originally from Indiana, they migrated westward in search of better things. That was around 1971. I...
Kraft Let's Get Zesty
The brief was simple: Get the world talking about Kraft Zesty Italian Dressing. But how do you turn up the heat on a dull category? By speaking to the "me in the...
Let's Get Zesty
In 2005, Pinkberry turned the frozen yogurt world upside down. From its sweet and light taste to the experiential design of the stores, Pinkberry was truly a...
Pepsi Refresh Project
We took $20MM of Pepsi's Super Bowl budget and gave it away in the form of grants to refresh the world. We created the Pepsi Refresh Project platform as a way to...
Every Pepsi Refreshes the World
Inauguration With a scale six times that of the Superbowl in terms of audience, the Inauguration was a really big moment for Pepsi. We used the spot "Pass" to link...
every generation refreshes the world
BE A FORCE OF BEAUTY: When we won the Bare Escentuals account, we knew there was a huge opportunity to do something big in the sea of sameness - the beauty...
Be a Force of Beauty
Diet Pepsi Skinny Can
For the launch of Diet Pepsi's new skinny can, we positioned the brand as a hot new accessory in a stylish woman's life. We created a graphic, modern campaign with...
Diet Pepsi Skinny Can
Maaco, the nation's leader in auto paint and repair, was in need of an overhaul. They came to us to give a fresh face to their brand. We came back to them with the...
Pepsi Global Campaign
For Pepsi's first-ever global campaign, we tapped into what was truly unique about the brand - being on the pulse of pop culture and living in the moment. At it's...
While we were shooting our big Diet Pepsi spot, the creative team of Armando Samuels and Kristina Krkljus came up with and shot this little viral video with our...
Diet Pepsi | Love Every Sip
The Diet Pepsi Love Every Sip was my last campaign as creative director at Chiat before I left. So proud of the work. This beautiful art direction was conceived by...
I was lucky enough to cut my teeth at Ground Zero under the direction of Court Crandall working on ESPN. Not a bad first gig. And I was equally lucky to be...
Adweek asked ChiatDay Los Angeles to contribute campaign ideas for either John McCain or Obama. We chose Obama. Duh. The outcome of the US presidential election was...
Eve Ensler, the powerhouse behind the Vagina Monologues, started VDAY, the organization she formed to help eradicate violence against women. VDAY had its ten year...
Diet Pepsi Balancing Act
With a little extra downtime on the set of our latest Sofia Vergara Diet Pepsi spot, we shot this little film with choreographer Mark Ballas (Dancing with the...
Dancing with the Stars
Stacy's Chips is a small, quirky company within the larger Frito-Lay empire. From the people who work in marketing to the folks at the factory, it's a special...
That's the Stacy's Way
The funny thing about Hillshire is we went viral without trying to. For some reason, our spots caught on like wildfire among kids across the country as soon as hit...
Go Meat! Hillshire Cheer
Diet Pepsi TV
"Beach Tweet" Sofia Vergara teamed up with David Beckham for the first Diet Pepsi spot slated to air on national TV in six years. In this spot, Sofia is a mix...
Nothing Refreshes Like a Diet Pepsi
For the launch of PS3, we devised a massive game played on an epic scale that would excite hardcore gamers and casual fans alike. All the media would function like...
United Way of Orange County
We gave the United Way's "giving hand" a fresh new look with this campaign targeted at young people looking at an honest approach to "doing good."
united way of orange county
Well, we all know what happened here. As WaMu's agency of record for a mere 13 months, we celebrated the bank's very tangible benefits in an irreverent campaign...
Pepsi Max "Display King" :60 Joe Pytka, dir The sequel to our remake of the 1995 diner spot from BBDO, this spot takes on the phenomenon of artful "case...
Campaign Concepts (unproduced) The Gap's selection of practical, functional clothes provide the kind of blank slate that lets you be you. We developed the line...
New Business pitch
Props to some really great people...
This business is far from a solo mission. I've had the pleasure of working with all of the people on the list below. It's just a small snippet of the incredible...